Bringing people together and brands, finding the perfect environment and creating not only exceptional events, but exceptional moments that last a lifetime.


We are IAE

In Any Event is owned and run by Keke Matlou and Mariaan Steyn who have brought over 20 years experience in the eventing industry to the table, both locally and internationally.


What we do

In Any Event is the Event Management and Public relations arm of XtraD Studio. XtraD Studios have been operating for 8 years and have focused their resources on the production requirements of well-known production house, Red Cherry Productions.

With the understanding of the corporate markets production needs and seeing the growing demand for skilled Event Managers, experienced in the corporate market, it was a natural diversification for XtraD Studios to form In Any Event.

The Scope of companies In Any Event has worked with and are currently working with covers Pharmaceutical concerns, Banking Institutions, Insurance Companies, Government Departments, FMCG Industries and the ever changing IT industry.

In Any Event together with its sister company, Fireball Productions offers clients comprehensive Event Management in the following areas:

  • Event Management
  • Team building and team activities
  • Production requirements including:

– Graphic Design

– Recording Services

– Scriptwriting filming and editing

– Jingle Composition

– 3D animation

  • Brand Activation
  • On Pack Promotions
  • International / Local Conferences and Incentives
  • Competition prize fulfillment


Employment equity and BEE scorecard: In Any Event is 50% black owned and 50% equity owned.

In Any Event is a proud member of the PCO Alliance Network

Download IAE Company Profile (PDF)