WWW.IAE.CO.ZA   ·   @IAE_MEDIA_AND_EVENTS   ·   DECEMBER 2025 IAE Logo
WOMEN IN EVENTS

Women in Events

Keke Made the Headlines
Keke Made the headlines
IAE is a dynamic and innovative events, media, and international incentives company owned by Keke Matlou. With over 18 years of combined experience in the industry, established in 2007, IAE has grown from strength to strength, expanding operations beyond South Africa and now proudly operating a branch in Botswana and reaching an incredible milestone of celebrating 18 years.
What have we been up to?

IAE had a jam packed past couple of months and had the pleasure of planning and organising an array of different events including:

A corporate conference for over 100 pax in Hoedspruit. Guests were treated to a bush dinner hosted by Vafa the comedian, a scenic safari drive, dinner at the onsite restaurant and a lovely performance by Moneoa to mention a few activities.

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Fancy a Networking Session?
IAE has a sister company/ NGO called Rainbow Drive, in August an exclusive women’s evening of indulgence and inspiration was held, this was a whiskey tasting and food pairing event. A private chef created a 3-course menu paired the finest Macallan Single Malt whiskeys with each course. This was an exceptional evening full of conversations, networking and fundraising.
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What have we been up to?
Lekgotla in Maseru, Lesotho and Xai Xai, Mozambique. These were the first of many future sessions that will be happening in the months to come.
TownHall session. The main purpose and objective for this event was to have all employees engaged during the session, create an atmosphere where everyone will be able to interact and network during lunch and afterwards celebrate the CEO’s birthday at a networking session.
Annual General Meeting in Sandton for 900 pax. Annual reports and financial performance to shareholders were discussed, an opportunity to vote on important matters such as electing the board of directors, and many other topics were discussed.
Annual General Meeting
Highlight of the season
One thing that IAE prides itself with is an all-female staff. For Women’s Day the ladies were treated to a tranquil Spa Day. They enjoyed massages and manicures as well as a great lunch.
“May we walk with grace, lead with intention and dream without limits” – wise words from IAE managing director Keke Matlou.
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Women’s Day celebrations
A Women’s Day Brunch celebration at the Four Seasons, Westcliff Hotel where Tumelo Mophotoane was the MC, she steered and led the panel discussions. Topics such as ‘Modern Womanhood, Balancing it all’ were discussed. A lavish three-course brunch inspired menu was served followed by a lovely performance by a band, a networking session and a great lunch. Guests received stunning goodies from Jo Malone and Bobby Brown as parting gifts.
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Making an impact in young girls lives
Rainbow Drive is a non-profit organisation that restores dignity for young girls by providing mentorship programmes and creating channels for the Girl child to access hygiene information and tools in South Africa. The team went to a Primary School in Alexander township to do an underwear drive for the girls at the school. “Our work is love in action” added IAE Managing Director Keke Matlou.
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Get to know the IAE ladies
In this months newsletter, Financial Administrator Sthembile Radebe is featured.
How long have you been working for the company?
It’s been 10 months.
Who was your role model growing up?
My grandmother — she taught me to be independent from a very young age.
Where do you draw your inspiration to work from?
I draw my inspiration from wanting to grow and become better at what I do. Seeing positive results and knowing that my work makes a difference keeps me motivated.
What’s your secret talent that no one knows about you?
I can do hair.
What has been the most memorable moment at the company so far?
When we went to the spa after a hectic event, it was such a great way to relax and connect more as ladies.
IAE Portrait
Exciting Site Visits
The past couple of weeks, IAE had the pleasure of visiting different venues in Johannesburg and Cape Town. The following places were visited:
• The newly built Canopy Hotel by Hilton in Cape Town
• The Capital 15 on Orange & Spa in Cape Town
• Newly refurbished @Sandton Hotel
• Hyatt House in Sandton
• The newly built and revamped Park Hyatt in Rosebank
Site Visit
Happy Birthday IAE
IAE turned 18 in August!
The first event that IAE planned was in February 2007.
IAE is part of Africa Incentives Travel Council.
Cheers to 18 years and many more to come 🥂
IAE 18 Years
VISIT OUR WEBSITE FOR MORE INFORMATION WWW.IAE.CO.ZA